Skip navigation

ProSource’s Values

Our recipe for success. Eight principles that guide us in all that we do.

Profile image for Leon Hart
by Leon Hart


Wallpaper with a stylized letter p, which is the ProSource brandmark.

We take great pride in the work we do for our customers. While it’s easy to see the work we do, it’s harder to see how we do it.

We took the time to distill our guiding principles into eight values. We hold each other accountable to these values; but, while it is important to point out when others stray from these values, it is vastly more important to highlight when our team embodies any of these principles each week.

Do what you say

Honor commitments

We are only as good as our word. This is foundational and critically important to building rapport and respect with our peers and customers.

Be respectful

We listen and act with humility and integrity in all we do. How we say something matters more than what was said. Everyone deserves a kind word and a respectful tone.

Know when to say no

Set expectations

No one likes to be disappointed. We know our limits and communicate clearly. If there is something we do not know or cannot do, we are honest with ourselves and our clients to find a better result.

Don’t overcommit

We strive to overdeliver and are careful to never overpromise. We pace ourselves, keep our word, and meet our obligations.

Be a team player

Nothing is beneath you

Service is our cornerstone. We are willing to sweep the floors and go the extra mile to ensure success.

We rise and fall together

We learn from our mistakes and do what’s right for our customers and our peers. We practice blameless problem solving and celebrate successes together.

Never be satisfied

Relentlessly improve

Be better today than you were yesterday. We are always tuning our skills, learning something new, and looking for the best outcome in every situation.

Find a way

We battle adversity with curiosity and are not afraid to be bold. We get the help we need to ensure success and discard defeat with a passion to improve.

Be open-minded

Perception is reality

We listen to understand and are open to critical and honest feedback. What we say and how we act directly affect outcomes and, more importantly, relationships.

Don’t be afraid of change

Our thinking must evolve with the world around us. We find strength in our differences to achieve better results.

Believe in yourself

Be confident, not arrogant

Be courageous and temper confidence with humility. Value the opinion of others without indulging in self pride.

Be the difference

Details separate the exceptional from the average. You are what our clients will remember about us.

Be intentional

Measure twice, cut once

Be attentive to details that matter. We don’t cut corners and we always ensure results match the intended outcome.

Quality stands alone

Results speak for themselves. Always work with a purpose to deliver your best.

Enjoy what you do

Take time to recharge

Work hard, play hard. All things must have balance to thrive. We take time to reflect and recalibrate.

Don’t take yourself too seriously

Happiness changes results. We laugh often and find levity in all we do.